Liz Hefner currently serves as the Director of Client Strategy & Business Development at DrFirst, Inc., since December 2025. Previously, Liz held the position of Vice President of Business Development and Analytics at MedAdvisor Solutions US from January 2023 to September 2025, and Executive Vice President of Marketing & Operations at Skipta from January 2015 to December 2021. Liz has a proven track record of driving significant revenue growth, improving operational efficiencies, and successfully managing teams across various roles in business development, marketing, and analytics. Liz's educational background includes a Master of Science in Marketing Analytics and a Bachelor of Science in Marketing, both from Bentley University.
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