Pascal Dietz

Pascal Dietz is a Lead CRO Manager at DRIP Agency since April 2021, focusing on increasing ARPU, CR, and AOV through A/B testing and optimized landing pages for clients including Blackroll and coop. Previously, roles at Peter Hahn GmbH included Chief Financial Officer, Chief Executive Officer, CO Team Lead, and Conversion Optimizer, with academic contributions such as a bachelor thesis on barrier-free conversion optimization. Additional experience encompasses a Remote Working Student E-Commerce position at Booklyng and a Digital Performance Marketing Internship at DPD Deutschland, along with early careers as a working student and online journalist. Pascal holds a Bachelor of Science in E-Commerce from Technical University of Applied Sciences Würzburg-Schweinfurt and a Bachelor of Engineering in Industrial Engineering from TH Aschaffenburg University of Applied Sciences.