Felicia Roy is a seasoned marketing professional currently serving as the Sr. Director of Marketing at Driven Brands Inc., where since June 2020, strategic marketing initiatives have been developed for multiple franchise networks across Canada. With a comprehensive background that includes roles such as Director and Marketing Manager for DrivenGlass Canada and previous experience as Marketing Manager at Uniban Canada, Felicia has demonstrated expertise in market positioning, brand identity, and operational execution. Earlier positions include various marketing roles at ALBI le Géant and Cascades Tissue Group, where responsibilities spanned advertising, market analysis, and promotion of products in the Away-from-Home division. Felicia holds a Bachelor of Business Administration in Marketing from Université de Sherbrooke.
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