Katrina LeBlanc is a seasoned CRM specialist currently employed at Driven Brands Inc. since January 2024. With extensive experience in CRM marketing and email campaign management, Katrina previously held the role of CRM Marketing Manager at Advance Auto Parts from February 2019 to December 2023, where strategic business development, audience segmentation, and performance analysis were key responsibilities. Earlier positions include serving as a Senior Email Marketing Manager at Xchange Technology Group, where high-volume B2B campaigns were executed, and as a Campaign Manager at ChannelAdvisor, focusing on optimization in the Comparison Shopping Channel for retail brands. Katrina's career began at Reed Business Information and includes significant contributions across various organizations, supported by a Bachelor’s degree in Communications from Boston College.
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