Krista Lang

Krista Lang serves as the VP of Media Investments at Driven Brands Inc. since November 2025. Previously, Krista held the position of Senior Director of Digital Performance & Media at GoTo Foods from August 2022 to November 2025, overseeing paid media, digital content, and SEO efforts. Krista also led media strategy and planning for several brands at GoTo Foods, including Moe's Southwest Grill and McAlister's Deli. Prior to these roles, Krista was the Senior Vice President of Investment at Empower Media, managing a 120-person team across all paid channels, and was a key member of the Agency Leadership Team. From 2013 to 2021, Krista served as Senior Vice President and Executive Director of Media & Analytics at 22squared, managing all client media and analytics operations. Krista's career began at MullenLowe U.S. as a Media Supervisor, leading media efforts for Wachovia Bank, and includes experience as Media Director at SapientRazorfish and Associate Media Director at WestWayne. Krista holds a Bachelor of Science degree in Sociology from Florida State University, earned in 2000.