Driven Capital, LLC
Scott Peyron is an experienced professional in public relations and strategic communications, currently serving as a Member of the Board at the Frank Church Institute since September 2022. Peyron has held multiple leadership roles, including Managing Member at Driven Capital, LLC since 2014 and Chairman of the Board and Founder of Peyron Strategic Communications since 1996. Previous positions include Public Relations Consultant at Boise Cascade Company, Trustee and special advisor for The CORE Idaho and the Idaho Technology Council, and various advisory roles at Albertsons, Tamarack Resort, and U.S. Geothermal. Peyron holds a Bachelor of Arts in Journalism with a minor in History from Idaho State University, obtained between 1972 and 1977.
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Driven Capital, LLC
Driven Capital, LLC is a consumer lender licensed in all 50 states and U.S. possessions. The company’s founders are northwest business leaders and investors. Driven Capital’s goal is to be a northwest-built solution to a national bottleneck to the flow of capital to small businesses and consumers for needed vehicle purchases. Driven Capital launched its 2017 beta stage as an indirect lender through northwest auto dealers to consumers whose vehicle purchases are difficult for dealers to finance through traditional banking channels. Many borrowers come from the credit category commonly referred to as “less than prime.” Driven Capital believes the potential of this market creates an outstanding opportunity for accredited investor lenders to re-purpose cash earning little interest since the Great Recession. Driven Capital is working with automotive equipment buyers as an indirect lender. The company is working with U.S. dealers who have committed to Trusted Dealer / Trusted Lender agreements with Driven Capital.