Fernanda Alves is currently working as an Analista de CRO at DRIVEN.CX, where Fernanda is involved in heuristic analysis, A/B testing analysis, qualitative and quantitative research, funnel analysis, and utilizes tools such as GA4, Hotjar, and Clarity. Prior to this, Fernanda worked at Accenture as an Analista de Web Analytics Júnior I, focusing on dashboard development, data layer study, and client presentations. Fernanda also has experience as a Estagiário em BI at BETC HAVAS, where Fernanda was involved in report production and data extraction. Fernanda started their career as Telemarketing at LBV - Legião da Boa Vontade and has completed educational programs in Publicidade e Marketing, auxiliar administrativo, and completed their Ensino Médio.
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