Mellena Garcia

Mellena Garcia is an experienced media analyst specializing in performance marketing for e-commerce. Currently serving as an Analista de mídia at DRIVEN.CX since January 2022, Mellena focuses on analyzing performance media and developing strategic plans. Previously, Mellena worked at Eixo.Digital as a Pleno Media Analyst, where responsibilities included creating strategies and campaigns on Google Ads and Facebook Ads, along with data analysis using Google Analytics and RDSTATION. Earlier experience includes a role at Drogafuji as an e-commerce performance media analyst, contributing to campaign strategies and metric analysis for the largest pharmacy network in Brasília. Mellena also held positions as a Digital Marketing Coordinator and Financial Assistant. Academic credentials include a Bachelor’s degree in Public Administration from Universidade Católica de Brasília, obtained from 2012 to 2015.