DRIVEN.cx
Mellena Garcia is an experienced media analyst specializing in performance marketing for e-commerce. Currently serving as an Analista de mídia at DRIVEN.CX since January 2022, Mellena focuses on analyzing performance media and developing strategic plans. Previously, Mellena worked at Eixo.Digital as a Pleno Media Analyst, where responsibilities included creating strategies and campaigns on Google Ads and Facebook Ads, along with data analysis using Google Analytics and RDSTATION. Earlier experience includes a role at Drogafuji as an e-commerce performance media analyst, contributing to campaign strategies and metric analysis for the largest pharmacy network in Brasília. Mellena also held positions as a Digital Marketing Coordinator and Financial Assistant. Academic credentials include a Bachelor’s degree in Public Administration from Universidade Católica de Brasília, obtained from 2012 to 2015.
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DRIVEN.cx
The largest independent consulting group for big corporations and digital transformation projects in the new economy. With a portfolio of over 100 clients, the company has an massive presence in retail and industry, with clients like Havaianas, Bradesco, Tramontina, Três Corações, Globo and Pague Menos.