Beth Beckman

Beth Beckman has a diverse work experience in the field of strategy and marketing. Beth is currently working as a Strategy Director at Droga5 since May 2022. Prior to that, they held the same position at BBH New York from January 2020 to May 2022. Before that, they worked as a Strategy Director at Ogilvy from August 2019 to December 2019. Beth also has experience as an Associate Strategy Director at Big Spaceship from September 2017 to August 2019 and as a Senior Strategist at Publicis from January 2016 to September 2017. Beth began their career as a Strategist at iCrossing from July 2014 to January 2016, where they worked on brand planning, customer journey mapping, UX research, and digital strategy recommendations for clients such as Voya Financial, Avon, and Cosmopolitan. Prior to that, they worked as a Strategy Consultant at Independent from July 2011 to April 2015, where they partnered with lawyers specializing in representing revenge porn victims and conducted audience deep dives and social listening analysis for Avocados from Mexico. Beth also served as a Strategy Intern at Zeus Jones Ltd. from May 2013 to August 2013, working on cultural research, strategic analysis, and social media strategy projects for clients including Cheerios, Purina, Nordstrom Rewards, and Progresso. Beth also has experience as a Marketing and PR Intern at Richmond Symphony from October 2011 to March 2012.

Beth Beckman received their Bachelor of Arts (B.A.) degree in History and Government from William & Mary. Beth then pursued further education at VCU Brandcenter, where they obtained a Master of Science (M.S.) degree with a concentration in Business, specifically in the Communications Strategy track.