Druksell is Bhutan's leading marketplace for promoting "Made and Grown in Bhutan" products, both domestically and internationally. The platform uniquely blends digital and physical retail through a "phygital" approach, aiming to connect Bhutanese businesses with new and broader markets.
Bhutan's commitment to environmental sustainability, reflected in its carbon-negative status, and its dedication to high-quality natural products, is deeply ingrained in Druksell's ethos. This commitment is evident in both the tourism experiences offered and the range of unique products showcased.
A core component of Druksell's offering is its physical retail chain, CSI Markets located in Paro, Phuentsholing and Thimphu. These vibrant hubs serve as vital platforms for Cottage, Small medium and large scale Industry entrepreneurs to display and sell their products directly to consumers. CSI Markets have gained nationwide recognition for bringing together the best of Bhutanese products under one roof, and ambitious plans for further expansion into other growing districts to stimulate broader economic development.
On the global stage, Druksell is instrumental in showcasing Bhutanese products to the world. Dedicated markets have been established in Australia, the USA, and Bangladesh, with plans to expand into Singapore, the UK, Germany, and Japan. This initiative strengthens Bhutan's position in the premium and niche product markets, enhancing its global competitiveness.

Druksell Group

sonam chophel

This department focuses on managing operational activities and driving business development initiatives.

Druksell Group

Org chart

Teams

Operations and Development

Offices

Druksell Group

Org chart

Teams

Operations and Development

Offices

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