Lars Fransson is currently the Head of Easyad Europe at DS Smith, a role they have held since 2015, where they focus on sales strategy and leadership. They previously served as a Sales Manager at DS Smith Packaging, leveraging their extensive background in sales accumulated from earlier positions at Masterfoods, Danisco, and SCA Packaging. Lars completed their studies in Chemistry at Ebersteinska Technical School from 1983 to 1987. Known for their goal-oriented approach, Lars remains dedicated to achieving their objectives in the competitive European market.
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