Luis Serrano has a robust background in sales, marketing, and innovation, currently serving as the Sales, Marketing & Innovation Director for DS Smith in Spain and Portugal since January 2019, following a tenure as Sales Manager Iberia. Prior to this role, Luis held key positions at Europac Group from September 2012 to December 2018, including Country Business Development Manager and Country Manager for Spain, as well as serving as Gerente de planta from September 1995 to September 2005. Luis holds a Licenciatura in Economía from Universidad del País Vasco/Euskal Herriko Unibertsitatea, with studies ongoing since 1985.
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