DSCVR
Cher Park is a seasoned marketing professional with extensive experience in growth and performance marketing. Currently serving as Marketing Lead at DSCVR since May 2024, Cher has also worked as a Freelance Growth Marketing Strategist since September 2015, specializing in customer acquisition and brand building through various digital channels. Previous roles include Director of Paid Acquisition at MileIQ, Head of Growth at Ember Fund and Flossy, and Director of Marketing at Pill Club. Notably, Cher founded POPRAGEOUS, transforming it into a brand with over 350,000 social media followers and exceeding $10 million in revenues. Cher's earlier experience includes a significant role at Forever 21 as Director of Digital Strategy and E-Commerce, as well as analytical experience at Lehman Brothers in real estate private equity. Cher holds a Bachelor of Science degree from Cornell University.
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DSCVR
DSCVR (pronounced “Discover”) is a boundary breaking Web3 social network that rewards users for great content, enables crypto-native integrations and is built on-chain. DSCVR is building a product that will solve the current usability issues with crypto products and onboard the masses into Web3. The platform is already one the most active Web3social products with adoption by crypto and NFT communities. DSCVR has become a launchpad for building tokenized communities where users can set up governance rules, define roles, reward users with airdrops, and gate based on NFT ownership. DSCVR enables peer-to-peer transaction of NFTs and airdrops directly to user accounts within the social network without external wallets and addresses.