Martin Layco

Martin Layco is a skilled marketing professional with extensive experience in social media strategy and execution. Currently serving as Social Media Supervisor and Senior Paid Social Media Strategist at Saatchi & Saatchi since June 2022, Martin has consistently achieved a 90% lift in key advertising metrics for notable campaigns, particularly for Toyota Motors North America. Prior to this, Martin held various roles at Rosemont Media, LLC, leading social media teams and managing campaigns for over 35 clients while effectively overseeing significant budgets. Early career experiences include internships and project coordination in digital marketing and content development across several companies. Martin holds a Bachelor’s degree in Business Administration with a focus on Marketing from the University of San Diego.