Adi Smadi is a leader in data architecture with extensive experience in business and enterprise architecture within the banking and IT services sectors. They began their career as a Software Developer at Integrated Technology Group from 2006 to 2007, and later advanced to roles such as Business Enterprise Architect at Wunderman, where they led teams delivering innovative data and digital marketing solutions from 2013 to 2016. Adi served as Chief Data Architect at Nordea from 2016 to 2023, where they were instrumental in shaping the bank's data strategy and governance. Currently, they are the Head of Data & Information Architecture at DSV - Global Transport and Logistics, guiding the company's data strategy and driving the development of its global data model. Adi holds a Bachelor's degree in Computer Information Systems from Jami'at Al Al-Bayt and a Master's degree in Management of Information Technology from the University of Sunderland.
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