Ryan McCarthy

Senior Strategy Director

Ryan McCarthy is a seasoned professional with a diverse background in strategic planning, media buying, and marketing. Currently serving as Senior Strategy Director at DTCo since January 2025, Ryan focuses on enhancing client outcomes, internal team growth, and the implementation of effective growth strategies. Previously, Ryan held the role of Senior Media Buyer/Growth Marketer at Homestead Studio from May 2022 to January 2025 and founded Red Rock Media Group, LLC, where Ryan directed marketing efforts from January 2014 to December 2021. Earlier experience includes serving as Director of Merchant Analysis at Enablest, where Ryan specialized in data analysis and team training. Ryan holds a Bachelor's degree in Business/Commerce from the University of South Florida.

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