Anna Guygova is a telecom executive with over 15 years of experience in Customer Value Management and Advanced Analytics. Currently serving as the Commercial & Value Realization Strategy professional at du, Anna has a proven track record of driving double-digit customer lifetime value growth and innovating digital transformation initiatives. Previously, Anna held various leadership positions, including Chief Analytics & Customer Value Officer at Magnit OMNI and Customer Value Management Director at Tele2 Kazakhstan, where notable achievements included increasing revenue from 0.04% to 7% of total revenue and significantly enhancing customer engagement and satisfaction. Anna is passionate about leveraging AI and Big Data to unlock customer insights and guide strategic decisions in high-performance environments.
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