Edward Goff

Edward Goff has a diverse work experience spanning various industries and roles. Edward started their career in 1996 as an Assistant Director at Bright Station plc, where they led the acquisition of TradeUK and managed its operations. Edward then joined Edison Interactive Group as CEO, overseeing the growth and investment of Kitbag.com and other interactive businesses. In 2002, they became the Chief Marketing Officer at National Australia Bank, handling corporate strategy, brand management, and product development. Goff later joined Vodafone, serving as the Chief Commercial Officer of the Consumer Business Unit and leading the business turnaround plan. Edward also held roles in Prepaid Marketing & Sales, Business Markets, and Voice & Broadband. Goff continued their career at Caltex Australia as the Chief Marketing Officer before becoming the Chief Operating Officer at Quickflix Limited, where they implemented a new brand strategy and developed competitor responses. Edward then worked at EE as the Commercial Marketing Director and later as the SVP (Director) of Commercial Marketing at BT Consumer. Currently, Goff is the Head of Commercial Strategy and Planning at du. Additionally, they serve as the Chair of the Board of Directors for Digital Boost, helping small businesses and charities learn digital skills. Overall, Goff has extensive experience in marketing, strategy, P&L management, and team leadership.

Edward Goff has a bachelor's degree in Economics (BA Hons) from Kingston University which they obtained between 1990 and 1993. In 2011, they attended the Stanford University Graduate School of Business for the Stanford Executive Program. In 2021 and 2022, they studied Digital Strategies for Business at Columbia Business School. In 2023, they pursued Leadership and Strategy at ESCP Business School.