Lamia Morchid is an experienced professional in channel strategy and customer experience management, currently serving as the Manager of Channel Requirements at du since March 2018. In this role, Lamia leads the development and implementation of strategies that enhance customer experience and drive business growth, while aligning channel requirements with business objectives. Previously, Lamia held various positions at ARMS GROUP and du, including System Specialist and Legal Executive, and has worked as a Senior Customer Relationship Management Assistant and Customer Service Representative. Lamia holds a Master's degree in Marketing from the Swiss School of Management (2020-2023) and a degree in Management Information Systems Technician from Pigier (2001-2004).
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