Layal Hassi

Layal Hassi has a diverse work experience in media planning and buying. Layal is currently working as the Media Planning & Buying Lead at du since March 2021. Prior to that, they were the Media Director at UM Worldwide, overseeing media operations for The Coca-Cola Company in the Middle East & North Africa from September 2019 to March 2021. Layal also held roles at Starcom as the Regional Senior Media Manager from July 2018 to September 2019 and as a Media Manager and Senior Media Planner at Starcom Worldwide from August 2012 to November 2017. Additionally, they have experience as an Enrollment Counselor at Baycity University and as a CAS Teacher at German School Beirut.

Layal Hassi completed a Bachelor of Applied Science (B.A.Sc.) in Political Science/ International Affairs at the Lebanese American University Beirut from 2007 to 2013. Prior to that, they attended the German School Beirut from 1999 to 2006. Layal also obtained certifications in multicultural conflict resolution from the German Private School Cairo in 2012 and a CAS Certificate from the International Baccalaureate Organization Paris in 2011. Layal also obtained a certification from the National Institute of Health (NIH) at the Lebanese American University Beirut in 2013.