Malak Bachiri is a Strategy and Digital Transformation Expert with extensive experience in customer strategy and experience. They served as a Senior Consultant at IBM from 2014 to 2021, followed by roles as Senior Strategy & Customer Experience Manager at Majid Al Futtaim and as a Digital Experience Advisor for COP28 UAE. Currently, Malak is a Digital Transformation Advisor at du, continuing to drive innovation and growth through digital solutions. They earned a Bachelor's Degree in Business Administration and Management from the Canadian University of Dubai, graduating with a notable GPA of 3.84/4.
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