du
Mohammed Rashad has over 20 years of work experience in the telecommunications industry. Mohammed has held various senior roles in companies such as du, UPC NL, and WorldxChange Communications.
At du, Mohammed worked as the Head of Commercial Products - Enterprise Solutions, leading a team of product managers and driving product strategy for enterprise solutions. Mohammed focused on product simplification, innovation, and digitalization, as well as ensuring performance against targets and managing the product development lifecycle.
Prior to their role at du, Mohammed served as the Senior Marketing Manager - Enterprise at UPC NL, where they led the fixed product marketing for the enterprise segment in the UAE. Mohammed was responsible for the business unit's P&L, product roadmap, budget planning, and value propositions. Mohammed played a key role in driving revenue growth and achieving a 2.5% YoY growth in revenue.
Before UPC NL, Mohammed held the position of Senior Manager Product Engineering and Senior Manager Network Architect at du. In these roles, they focused on network infrastructure enhancement and performance improvement, including the adoption of new technologies.
Early in their career, Mohammed worked as a Senior Network Engineer at UPC NL, handling network capacity planning, network expansion, and service management. Mohammed played a crucial role in developing and managing the company's first soft switch and introducing hosted SIP switch services for the enterprise segment.
Prior to UPC NL, Mohammed worked as a System Engineer at WorldxChange Communications, where they performed network interconnect testing, planned and configured Nortel DMS, and provided support for SDH equipment.
Overall, Mohammed Rashad brings a wealth of experience in product management, marketing, network architecture, and system engineering to their current and future roles in the telecommunications industry.
Mohammed Rashad completed their Bachelor of Telecommunication Engineering (Honor degree) from the University of Benha, Egypt, between 1990 and 1995. Additionally, they obtained various certifications, including the Emirates Integrated Telecommunications Company (EITC): Harvard Management Essentials Program from Harvard Business Publishing Corporate Learning in 2021, and certifications in Harvard ManageMentor, Strategic Thinking, and Strategy Execution from Harvard Business School in 2013.
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du is a vibrant and multiple award-winning telecommunications service provider serving around 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network.