Ritesh Purohit

Ritesh Purohit has over two decades of experience in marketing and product management within the telecommunications industry. Currently serving as Director of Marketing at EITC (du) since April 2015, Ritesh focuses on executing the growth strategy for the Prepaid Marketing business, particularly targeting the Digital Youth and Expat segments. Prior experience includes roles at Emirates Telecommunication Corp (Etisalat) in Mobile Prepaid Marketing, and marketing management positions at WeP Peripherals Ltd. and Hutchison Essar, where Ritesh successfully developed strategies for customer acquisition and revenue enhancement. Earlier roles at Bharti Airtel and BPL Mobile further established a strong foundation in customer retention and marketing initiatives. Ritesh holds a PGDM in Management with a specialization in Marketing from T A Pai Management Institute.