Saima Fatema

Saima Fatema is an accomplished marketing professional with extensive experience in the ICT sector. Currently serving as Director of Marketing & Communications at du since May 2016, Saima leads strategic marketing initiatives and communication efforts within the Enterprise & ICT team, focusing on areas such as Smart City Solutions, IoT, and emerging technologies. Previously, Saima held the position of Head of Marketing and Corporate Communications at Emitac Mobile Solutions LLC, where responsibilities included managing a significant revenue stream and extensive telecom partnerships. Prior roles at Etisalat as Brand Manager for Ufone and at Millicom as Brand Manager highlight a proven track record of brand growth and subscriber base expansion. Saima holds both an MBA and a BBA in Marketing from the Institute of Business Administration.