Sana A.

Sana A. is an experienced professional currently serving as the Director of Commercial Strategy and Planning at du since September 2008, where responsibilities include driving commercial transformation and managing cross-functional corporate initiatives to enhance operational effectiveness and customer experience. Previous roles at du include Director of Channel Strategy, Planning & Insights, Head of Pricing, and Senior Manager in Commercial Strategy and Planning, with a focus on B2B, B2C, and B2B2C revenue streams. Sana has also worked as a Pricing Manager and Revenue Assurance Specialist, implementing strategies that led to substantial cost savings. Prior experience includes a role as Revenue Assurance Professional at Mobilink. Academic qualifications include an Executive Program in Leadership from Harvard Business School, an MBA from London Business School, and degrees in Business Management & Leadership from Hult International Business School and a Bachelor of Engineering in Computer Sciences from Bahria University.