Simi Anthraper

Simi Anthraper is an experienced professional in pricing strategy and commercial planning, currently serving as Director of Pricing, Commercial Strategy and Planning at du since May 2011. In previous roles, Simi held positions including Head of Pricing and Planning for the Consumer Business and Senior Manager of Consumer Pricing at Meridian Consultancy. Simi's extensive career also includes roles such as Dy. General Manager of Acquisitions at airtel and Senior Product Marketing Manager at Idea Cellular Ltd. Simi's foundation in marketing is supported by a PGDBM in Marketing from the Indian Institute of Management, Kozhikode, and a Bachelor of Technology in Industrial Engineering from the College of Engineering Trivandrum.