Sofia Alabashian

Sofia Alabashian is an experienced marketing professional currently serving as the Sr. Sales & Retention Marketing Manager in the Campaign Management division at du, where management of a 102-member team has led to the achievement of significant sales targets through effective upselling, cross-selling, and customer acquisition strategies. Previously, as a Retention Marketing Team Leader, Sofia oversaw a 50-member team in developing KPIs and customer retention policies in collaboration with various departments. Early career experience includes a role as a Quality Assurance Specialist at du and as a Customer Service Specialist at Dubai Holding. Currently pursuing a Bachelor of Business Administration in Marketing Management at the University of Dubai, Sofia also holds a diploma in Business Administration and Management from Lambton College.