Sofia Fernandes CPM, CEM, currently serves as the Manager of Customer Experience and Digitalization for Mobile and Fixed (Premium Segment) at du since January 2021. Previously, Sofia held the position of Sr. Expert Customer Experience at Omantel from June 2016 to October 2019, where responsibilities included developing and implementing customer experience strategies, defining processes for continuous improvement, and serving as a liaison between business and technology units. Earlier experience includes roles as Sr. Specialist in Customer Experience at Ooredoo Kuwait and Sr. Business Analyst at Bharti Airtel Ltd. Sofia holds a BCom degree from the University of Mumbai and an MBA in Quality Management from Sikkim Manipal University - Distance Education.
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