MISSION

American Insight + Israeli Chutzpah｜Bridging the communication gap between Israeli startups & American target audiences.

Our mission is to bridge the communication gap between Israeli startups and the American target markets they serve. This passion project allows us to bring a joyful authenticity to work every day. חבל על הזמן #fuhgeddaboudit

As an American with experience at industry-leading companies Electronic Arts, and a Kellogg marketing MBA, Dual Citizen Creative Principal Dan Matkowsky brings decades of creative and product leadership spanning multiple industries, markets, & target demographics, and deep insight into American language, slang, customs, & culture.

As an Israeli who served in the IDF, and with experience at industry-leading companies like Playtika, Dan brings deep empathy for and insight into Israeli culture, and we give my clients the direct, no-nonsense feedback and analysis they expect and deserve.

CORE SERVICES
• Content Writing
• Copywriting
• Editing & Proofreading (including ChatGPT / AI drafts)

VALUE-ADDED SERVICES
• Brand Strategy
• Creative Direction
• Product-Market Fit

More details at www.dualcitizencreative.com. 

PHILOSOPHY
• Know Your Target Audience Intimately. 
• Serve Them Relentlessly. 
• Communicate Authentically. 

Whether you serve consumers, customers, clients, users, or players, empathy is mission-critical. 

The key to answering the core consumer question—"what's in it for me?"—is the ability to perceive your brand from their perspective, and communicate in an authentic and familiar voice.

Dual Citizen Creative

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Teams

Offices

Dual Citizen Creative

Org chart

Teams

Offices

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