Azad Abbasi-Ruby

Senior Manager, User Insights at DuckDuckGo

Azad Abbasi-Ruby has a diverse background in various marketing and community management roles. Azad started their career as a Psychologist at Development Centers, Inc., where they gained insight into human behavior and communication. Following this, they worked as a Strategist at Ignite Social Media, where they developed social media strategies for the FIAT brand. Later, Azad co-founded and worked as a Copywriter at As It Were, a lifestyle blog focused on modern Detroit life. Azad then joined Ignite Social Media again as a Strategist and Manager, handling community management and content strategies for Fortune 500 brands. After that, they worked at Reverie as a Digital Engagement Manager, overseeing the company's social media landscape. Currently, Azad is serving as the User Insights Team Lead at DuckDuckGo.

Azad Abbasi-Ruby's education history includes a Bachelor of Arts (B.A.) degree in Film/Cinema/Video Studies from Smith College, which they obtained from 2006 to 2010. Later, they pursued a Master's Degree in Psychology from Madonna University, completing it between 2011 and 2013. Finally, they attended Northwestern University from 2014 to 2017, where they earned a Master of Science (M.S.) degree in Integrated Marketing Communications.

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