Refael Simhi

Refael Simhi is a Senior Marketing Analyst at Duda since June 2021, specializing in the analysis and monitoring of marketing activities using SQL to meet organizational goals, performing ROI analysis across business fields, and developing complex dashboards with DOMO and Looker. Previously, Refael held various analytical roles at Gett, including B2B Data Analyst Team Leader, focusing on maximizing profit and availability, as well as performing in-depth ROI analyses and leading projects. Refael's earlier experience includes positions at G-STAT as an Online Sales Data Analyst for Bank Hapoalim, and at Leumi Card - MAX in roles related to marketing analysis and fraud detection. Refael holds an Engineer's Degree in Industrial Engineering and Management from Ariel University.