Duel Tech
Celeste Weins is an accomplished professional with extensive experience in account management and marketing within the digital and creator economy sectors. Currently serving as a Senior Account Director at Duel Tech since May 2025, Celeste specializes in transforming brand loyalty into revenue through advocacy-led programs. Prior experience includes a Senior Client Partner role at #paid, focusing on technology solutions for the creator economy, and an Account Executive position at Teads, enhancing outstream video advertising. Celeste also held Account Executive duties at Criteo, emphasizing performance advertising, and led marketing efforts at MediaVue Systems. Additional roles include Operations Manager at Make Meaning, where strategic operational improvements were implemented, and leadership experience as FITSA President during studies at the Fashion Institute of Technology, culminating in a BFA in Graphic Design.
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Duel Tech
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Duel is a Brand Advocacy Platform that enables purpose-led brands to drive organic growth and retention through word-of-mouth and advocacy.The Duel platform scales management of the brand’s relationship with thousands of their advocates through Advocacy Programs that engage, retain and drive word-of-mouth sales. The platform combines differentadvocacy tools (including challenges, UGC, referrals, loyalty, affiliates and surveys), under one platform so brands can build rich, customer membership clubs and VIP programs with airline style ‘status’ tiers, groups and segmentation. Spun out from Daredevil Project mobile app and game studio by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. Committed to working with brands that put people and the planet over profit, Duel is demystifying word-of-mouth marketing to breaking brands’ reliance on digital advertising and other short-term marketing practices to build brand movements and deliver long-term growth. The platform is used by brands such as Rab, Kuhl, Monica Vinader, Mint Velvet, Planks and Mud Jeans and has consulted with over 450 brands including Amex, Travelex, M&S, Philips, Boots, Schuh and TopShop.