Duel is a Brand Advocacy Platform that enables purpose-led brands to drive organic growth and retention through word-of-mouth and advocacy.The Duel platform scales management of the brand’s relationship with thousands of their advocates through Advocacy Programs that engage, retain and drive word-of-mouth sales. The platform combines differentadvocacy tools (including challenges, UGC, referrals, loyalty, affiliates and surveys), under one platform so brands can build rich, customer membership clubs and VIP programs with airline style ‘status’ tiers, groups and segmentation. Spun out from Daredevil Project mobile app and game studio by world-record breaking adventurer and former brand ambassador, Paul Archer, and viral games developer, Panagiotis Tsarouchis, the Duel team is made up of psychologists, brand experts and community builders from companies including Amazon and Lululemon. Committed to working with brands that put people and the planet over profit, Duel is demystifying word-of-mouth marketing to breaking brands’ reliance on digital advertising and other short-term marketing practices to build brand movements and deliver long-term growth. The platform is used by brands such as Rab, Kuhl, Monica Vinader, Mint Velvet, Planks and Mud Jeans and has consulted with over 450 brands including Amex, Travelex, M&S, Philips, Boots, Schuh and TopShop.

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Duel Tech

Duel Tech's headquarters in London, United Kingdom

This department focuses on enhancing and managing the experiences of participants in various programs.

Program Experience

The Customer Success Team at Duel Tech is dedicated to ensuring that clients effectively leverage the platform to maximize their brand advocacy efforts. By providing strategic guidance, personalized support, and best practices, this team fosters strong relationships with clients, helping them integrate advocacy programs seamlessly into their marketing strategies. They focus on driving customer satisfaction and retention, ultimately empowering brands to achieve organic growth through enhanced word-of-mouth marketing.

Customer Success Team

The Engineering Team at Duel Tech is responsible for developing and maintaining the robust infrastructure that supports the Brand Advocacy Platform. This team leverages cutting-edge technologies to build scalable solutions that enhance user experience, facilitate seamless integration of advocacy tools, and ensure the platform's reliability and performance. Collaborating closely with other teams, they drive innovation and provide technical expertise to optimize the engagement and retention strategies of purpose-led brands.

Engineering Team

The Product and Commercial Team at Duel Tech is responsible for developing innovative advocacy solutions and driving revenue growth through strategic partnerships. They collaborate to enhance the platform's features, ensure alignment with brand objectives, and optimize user engagement, ultimately empowering purpose-led brands to leverage word-of-mouth marketing for sustainable success. Their expertise in product management and commercial strategy helps position Duel as a leader in the advocacy space.

Product and Commercial Team

The Leadership Team at Duel Tech is responsible for shaping the strategic direction and operational excellence of the company. Comprising the Founder and CEO, Co-founder & CTO, COO & GM of North America, and the VP of Customer Success, this team drives initiatives that enhance brand advocacy and foster long-term relationships between brands and their advocates. They work collaboratively to align the company's vision with market needs, ensuring that Duel Tech effectively supports purpose-led brands in their journey towards organic growth and retention.

Leadership Team

This department focuses on designing, developing, and maintaining software applications and systems.

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Customer Success Team

Engineering Team

Product and Commercial Team

Leadership Team

Software Development