duka.direct is Tanzania’s leading e-commerce platform with a solution-first approach to consumer demands and tech-first approach to delivery & logistics. The e-commerce product under Selcom has the mission of integrating the digital experience into the day-to-day activities of an individual. The app-based platform is equipped to seamlessly bring buyers, sellers and service providers together across diverse product lines including groceries and essentials, restaurants & food, insurance, bill payments, and much more. 

Since delivering our first order in Dar es Salaam in 2020, we’ve grown quite a lot over the past 2 years. Today, we deliver thousands of food orders, grocery items and other e-products per year, to our customers. Our food & grocery delivery business works with over 1,000 brands and almost 150 restaurants in the city. In a nutshell, this platform has grown in a short span of one year to become a one-stop shop that provides access to a wide variety of goods & services, and the convenience that customers are seeking. 

Additionally, duka.direct offers a fast, seamless and reliable delivery experience for thousands of customers across Dar es Salaam. From starting out as a local grocery delivery service in 2020, to becoming a consolidated app of excellence today. With duka.direct's recent launches of Insurance, Home Businesses, Bill & utility Payments, we are consistently making waves in the market, while continually growing the opportunities we offer our people.

Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. duka.direct envisions to be a super app in Tanzania and beyond.

duka.direct

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