Dulcinea Herrera is an award-winning entrepreneur, cultural strategist, and multidisciplinary artist redefining leadership at the intersection of business, heritage, and impact. She is the Founder & CEO of Café Corazón, Kansas City’s first Latin and Indigenous coffee shop and roastery—now operating three locations, including a production and roasting facility. Under her leadership, the company has grown into a recognized cultural and economic force, named a Top 10 Business in Kansas City and ranked #1 in Equity & Inclusion.

Born to an Argentinian mother and a Mexican/Mescalero Apache father and raised in Northern New Mexico near tribal lands, Herrera was shaped by Indigenous and Latin traditions that emphasized resilience, community, and storytelling. Those values now anchor her executive philosophy: build scalable, profitable institutions that preserve culture and expand opportunity.

Café Corazón blends ethically sourced specialty coffee with cultural programming, nonprofit collaborations, and artist partnerships—creating measurable economic impact while strengthening representation in the food and beverage industry. The company’s story has been featured by PBS and the Emmy-nominated series American Dream TV.

Recognized with the Rise Business Award from Plaza Rotary and nominated as a Next Gen Leader by the Kansas City Business Journal, Herrera continues to position culture as a driver of innovation, growth, and generational impact.

Dulcinea Herrera

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