John Tranter

John Tranter is a seasoned professional in the retail sector with extensive experience in buying, merchandising, and category management. Currently serving as the Commercial Transformation Director at Dunelm since September 2022, John also holds the position of Category Director and is a sponsor for disability and neurodiversity initiatives. Prior to Dunelm, John spent nearly a decade at Sainsbury's, where responsibilities included leading the buying, sourcing, and design teams for various categories, including Seasonal, Toys, and Electricals. John has also held multiple directorial roles at Argos, focusing on business development and trading management, with a notable background in introducing new market opportunities and products. Academic credentials include a degree in Economics and Economic History from The University of Manchester and recent professional development through Barefoot Coaching Ltd.