Felix Cheung, CPA, CMA, is a seasoned finance professional currently serving as the Financial Controller at Durable and the Founder of Cash Flow Labs. With a robust background in financial consulting, Felix has helped businesses raise up to $15 million and optimize their financial systems through innovative strategies like Profit First, EOS, and OKRs. Previously, as a CFO for hire at Startup CFO and Head of Finance at Simbi, Felix focused on driving growth and financial stability for various organizations. Felix is also the Founder and Director of REVEAL Business Group, a non-profit aimed at equipping students with high-income skills for professional success. Felix holds a combined specialization in Accounting and Real Estate from The University of British Columbia and completed the Strategic Leadership Program from CPA Canada.
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