Will Hoffman

Will Hoffman is an enterprise sales and operations executive currently serving as Vice President of Sales and Marketing at DuraMark Technologies, Inc. and Managing Principal at HPG, LLC, where they provide strategic growth and operational advisory services. Previously, Will held various leadership roles at Valspar, including Business Director and Global Market Manager, where they successfully turned around business units and managed significant P&L responsibilities. Will also has entrepreneurial experience as the owner of Green Feet Landscaping and has worked in sales and support roles at companies like Indianapolis Motor Speedway and Raymond James Financial Inc. They earned a B.A. in Economics with a Business Certification from Wabash College.