Blesson Joseph

Blesson Joseph is a seasoned professional in e-commerce and digital marketing, currently serving as the Head of E-commerce at Duroflex since February 2024, where responsibilities include overseeing the P&L for the e-commerce business. With a strong foundation at Sleepyhead since November 2017, Blesson has held multiple roles, culminating in the Deputy General Manager position, where a focus on improving Average Revenue Per Customer (ARPC) while reducing Customer Acquisition Cost (CAC) has been key. Previously, Blesson was instrumental in establishing and managing Sleepyhead's online presence, achieving significant market share growth in the online mattress category. Blesson's career includes marketing and analytics roles at Duroflex and Crossdomain, complemented by a PG Diploma in Digital Marketing from MICA and an MBA in Human Resources Management.