Poojaa Mukherjee

Poojaa Mukherjee is a seasoned content professional with extensive experience in journalism, content strategy, and digital marketing. Starting as a reporter for TTIS Co Ltd and later serving as a city reporter for The Times Of India and The Indian Express, Poojaa transitioned into roles focusing on content management and social media at COLOROSO, where strategic initiatives led to significant follower growth. As a content executive at Wakefit, Poojaa enhanced customer engagement through innovative CRM content, achieving notable improvements in retention rates. In subsequent positions, including a digital creative writer role at Span Communications and a senior content executive at Duroflex, Poojaa has effectively executed content strategies that boost brand visibility and engagement. An educational background in English Language and Literature, followed by a Master's in English Literature, supports Poojaa's strong content production skills across various formats.