Rati Vadehra

Rati Vadehra is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently serving as Senior Brand Marketing Manager at Duroflex since December 2020, Rati has previously held key marketing roles at Swiggy, Wavemaker, MEC, and Initiative, where responsibilities included managing integrated media campaigns and client interactions for notable brands like GoDaddy, Michelin, and Sony. Rati's expertise encompasses digital and ATL brand campaigns, audience segmentation, and data analysis using various industry software. Rati holds an MBA in Marketing/Media & Communication from Jaypee Business School and a B.Sc. in Life Science from Delhi University.