Michael Becak

Michael Becak is an accomplished marketing professional with extensive experience in lifecycle marketing and product management. Currently serving as the Director of Lifecycle Marketing at Dutch Pet, Inc., Michael previously held the role of Head of CRM & Product Marketing at Rocket Money, where successful initiatives included significantly enhancing app engagement through lifecycle campaigns. Michael's background includes key positions as Director of Marketing at Cratejoy and Director of Marketing & Product Management at Publishers Clearing House, where oversight of online business operations generated $250 million in annual revenue. Early career highlights include establishing Etsy's consumer marketing strategy and managing large-scale email campaigns at Bertelsmann Direct North America. Michael holds a Bachelor of Science in Marketing from Hofstra University.