Laurent Piffaut

Laurent Piffaut is a seasoned professional in the fashion and luxury sector, currently serving as Co-Founder of Dweet., a fashion tech start-up since November 2019. Previously, Laurent held the role of Retail Operations Director at Prada Group for a 10-month transition mission, overseeing operations across the UK, Ireland, and Scandinavia. As WW Retail Director at Alexander McQueen, Laurent directly reported to the CEO and led restructuring efforts for the worldwide team. At Christian Dior Couture, Laurent established the Central Europe Subsidiary in Munich, managing various operational areas. The tenure at CHANEL included roles such as Fashion Director for the Middle East & India and Assistant Manager at the flagship Paris store. Early career experience includes positions as Financial Controller at L'Oréal and as an Auditor and Consultant at Arthur Andersen & Co. Laurent holds a Master of Business Administration from ESSEC Business School, a Master's degree in Economics from Université Lumière Lyon 2, and a BA in Economics from the University of Reading.