Rob Heider is a seasoned Brand and Innovation leader specializing in human-driven growth strategies. Currently serving as the Senior Director of Strategy & Innovation at DWH since 2024, Rob previously held notable positions including Chief Marketing Officer at Hudsonville Creamery and Ice Cream and Vice President of Marketing and Innovation for Stonefire® Authentic Flatbreads. With a strong background in brand strategy and execution, Rob has successfully launched iconic campaigns for major clients such as Kraft Heinz, Starbucks, and Wendy’s, while also managing comprehensive product innovation projects. Rob's educational journey includes studies at Purdue University, where they pursued a Bachelor of Arts in Advertising.
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