Jacob Graaff is a seasoned Product Manager with extensive experience in UX design, digital transformation, and product development. They previously served as a Principal Product Designer at Cisra, where they conducted research on human-computer interaction and developed multiple patents. Jacob has held leadership roles at Westpac and Bourne Digital Pty Ltd, guiding teams in innovative design processes. Currently, they are a Business Architect at DXC Technology, continuing to shape user experience and product strategy. Jacob has an educational background that includes a Diploma in Producing from the Australia Film Television and Radio School and a BA in Information Design from the University of Pretoria.
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