Aditya Sofyan

Aditya Sofyan has a diverse background in strategic planning and brand management, beginning with a role in Planning & Research at Pantarei Communications from September 2008 to August 2010, focusing on both above the line and below the line activities. Aditya then served as Assistant Brand Manager for Sunsilk Conditioner and Lifebuoy Shampoo at Unilever from August 2010 to February 2011, assisting in various marketing activities. Subsequently, Aditya worked at Dentsu Media from May 2013 to May 2014 in multiple roles including Senior Strategic Planner, Strategic Planner, and Strategic Planning Manager, where responsibilities included idea creation, media plan development, and insight formulation. Aditya continued at dentsu X from July 2017 to July 2019 as Group Head of Strategic Planning, contributing to the creation of strategic communication across various business units and directly reporting to the COO. Educationally, Aditya holds a BA in Business Administration from Universitas Swiss German Serpong, completed in 2008.