Dynamo Retail Group is the result of a merger of Bike Totaal and Biretco. 

Dynamo Retail Group operates three franchise formulas: Bike Totaal, Profile 'de Fietsspecialist'​ and Fietswereld, and the buying group Dynamo Retail Service. With over 750 shops in three different countries (the Netherlands, Belgium and Germany) and a broad range of services Dynamo Retail Group is a leading organisation in the bicycle retail industry.

Retail

Dynamo Retail Group

The Amersfoort office focuses on financial management, marketing, and retail support while fostering e-commerce initiatives.

Amersfoort

Herman Bramer

Lennart van Aggele

Raf Lavigne

Ferdi Ertekin

Herbert Workel

This department focuses on maintaining and nurturing client relationships and managing accounts to ensure customer satisfaction and retention.

Account Management

This department oversees the selection, pricing, and promotion of product categories to optimize sales and customer satisfaction.

Category Management

This department manages the company's financial planning, reporting, and analysis to ensure fiscal responsibility and strategic investment.

Finance Department

This department focuses on developing and executing marketing strategies and communication initiatives.

Marketing and Communications

The Operations and Supply Chain team at Dynamo Retail Group is responsible for optimizing the flow of products and services across its retail network, ensuring efficient inventory management, and streamlining purchasing processes. This team collaborates with franchisees and suppliers to enhance operational efficiency, maximize customer satisfaction, and support the growth of the company's various retail formats in the Netherlands, Belgium, and Germany. By overseeing logistics and retail support, they help maintain the high standards expected in the bicycle retail industry.

Operations and Supply Chain

This department focuses on managing product design, development, and project execution.

Dynamo Retail Group

Org chart

Teams

Account Management

Category Management

Finance Department

Marketing and Communications

Operations and Supply Chain

Product Development

Offices

Dynamo Retail Group

Org chart

Teams

Account Management

Category Management

Finance Department

Marketing and Communications

Operations and Supply Chain

Product Development

Offices

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