Dynamo Retail Group is the result of a merger of Bike Totaal and Biretco. 

Dynamo Retail Group operates three franchise formulas: Bike Totaal, Profile 'de Fietsspecialist'​ and Fietswereld, and the buying group Dynamo Retail Service. With over 750 shops in three different countries (the Netherlands, Belgium and Germany) and a broad range of services Dynamo Retail Group is a leading organisation in the bicycle retail industry.

Retail

Dynamo Retail Group

Herman Bramer

Willem Aretz

Diana Lauffer - Smit

Lennart van Aggele

Yildiz de Leeuw

Herbert Workel

Operations and Supply Chain

Sales and Customer Relations

Marketing and Content Creation

Human Resources and Administration

IT and Project Management

Dynamo Retail Group

Org chart

Teams

Operations and Supply Chain

Sales and Customer Relations

Marketing and Content Creation

Human Resources and Administration

IT and Project Management

Offices

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