Bella (Han) Tao is a highly experienced professional in the media and marketing research fields, currently serving as Senior Director for Media and Corporate at Dynata since March 2025. Previously, Bella held the role of Head of Sales AUNZ at Cint and worked at TikTok as a Measurement Partner, focusing on strategic consulting and client management. Bella's extensive background includes significant positions at Dynata as Senior Account Director, Kantar as Associate Account Manager, and roles at Lamplight Analytics and Cherry Blossoms Market Research & Consulting, where expertise in data analytics, account management, and marketing strategy was developed. Bella holds an MA in Cultural Heritage Studies from University College London and a BA in International Communications from the University of Nottingham.
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