Mark Lloyd

Mark Lloyd is an experienced professional in the research and consultancy sectors, currently serving as the Country Manager for Dynata in New Zealand since January 2018. In this role, Mark focuses on designing data and technology solutions to address business and agency research needs, while also overseeing new business development, client relationships, and team leadership. Previous roles include Market Development Manager at Research Now SSI and Founder and Managing Director at Ignite Research, where Mark developed expertise in sales, client development, and consultancy. Earlier experience spans various account and management positions at Kantar TNS, as well as a Market Development Manager role at Prudential Investment Managers, and product management at Fonterra. Mark holds a Bachelor's degree in Business Administration from Victoria University of Wellington.