Matthew Gaffney

Matthew Gaffney is a seasoned executive with extensive experience in market research and digital marketing. Currently serving as Senior Vice President of Panel and Partnerships at Dynata since June 2022, Gaffney previously co-founded and led Branded Research, Inc. as CEO until its acquisition by Dynata. Gaffney's entrepreneurial spirit is further demonstrated through the establishment of KeyLender LLC and DRM Marketing International, as well as contributing to LeadMate as a co-founder. Gaffney began a career in finance at JPMorgan Chase before earning a Bachelor of Science in Business/Marketing from the University of Arizona.